5 newsletter growth hacks you've not tried yet

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I can guarantee that you’ve read 100s of hacks to grow your newsletter, and very of them actually worked for you.

It might be for 2 reasons.

A. You didn’t apply it properly

B. The hack wasn’t good enough

Well, if the case is option A, then before you proceed, you’ve to make a promise, you’ve to apply whatever I’ll ask you to.

Otherwise, nothing will help you.

Let’s jump to the first hack.

What we generally do is create 1 lead magnet and think we’ll get 1000s of subscribers.

But that’s not true.

That doesn’t happen in this way.

Social media’s reach is tanking, and it’s unlikely that your content will go viral.

So, you’ve to create a collection of lead magnets.

How do you do it?

First of all, find out the problems of your ICP, then create 1 lead magnet against each problem and then host it on a platform like Lemon Squeezy

Create enough value that they will feel it’s a crime not to give their email in exchange for that value. And they will likely stick to your list.

Let’s get back to your college days. I am sure that whenever you have done anything in a group, you’ve always tried to keep the other people accountable, and you were fully focused, too.

You’ve to play that game again.

Find 5-10 people who’re in the same niche and dm them, try to make a small group and push each other.

Essentially, you’ll see a different growth trajectory, because 5 different minds will have 5 different ways of growing, and you all can use each other’s ideas and make it the best.

It always works. Try it now!

Also, make sure to cross-promote each other, no matter which tool you’re using, Beehiiv, Kit and Substack all of them have the feature to promote someone else’s newsletter.

If I say the truth, I’m not an SEO person, but when I understood and noticed that search engines are also giving me some subscribers

I understood, it mostly gives you the traffic because of your title, uniqueness and quality.

Let’s say you search on Google for ‘How to live a sustainable life’, you won’t find many results, but if you search for the best burgers in India, you’ll get 1000s of links and shops.

So, the lesson is, you’ve to create content that no one is creating.

SEO gives you the advantage when your content is unique, it’s seo friendly or optimised and finally, when you make it a quality thing.

I’d love to invite you to join the Insideletter community, where I help you build a 1-person newsletter business.

You can join here. Only £19/m.

I can’t emphasise enough on how communities play the most crucial role in growing your newsletter

But if you join a community and start putting links, you’re out immediately.

So, what’s the ideal way?

The answer is cliché, but the only answer is value.

First of all, you’ve to join the communities which are relevant to your newsletter. If you’re in AI, then join communities where they talk about AI and then keep educating people or providing value. And whenever you get a chance to promote yourself, do it.

Let’s assume you’ve written a piece on the latest writing AI tools.

And the community members are talking about ‘how writing is hard as a newbie’, you can share your knowledge with them and at the end, if they ask for more or if you think the newsletter has something more to add, then you can attach the link.

In this way, you don’t become irrelevant, but you can still grow your newsletter.

The best thing I ever did was to add the refer to someone else button.

Why do everything on your own when strangers out there can do the hard stuff for you?

But why do even people recommend or refer someone to your newsletter?

That’s the biggest question.

People don’t do anything for free.

They do it for 2 reasons.

But here we’ll mix both, we’ll give them enough value + incentives.

Beehiiv has an inbuilt referral system, and Sparkloop can be an option, too.