In partnership with
Insideletter
Hi 👋🏻
It’s Monday, so it’s the newsletter growth tip day!
Today, I’ll share one tip that works irrespective of any niche or any time. Let’s go!
How it works
We call it cross-promotion in the newsletter world. In another way, we call it borrowing the audience.
Here you are not asking for a favour. You are collaborating.
Let’s say you have expertise in X and your friend has expertise in Y. If the X audience is interested in Y, and the Y audience is interested in X, then both sides benefit. That means you are simply borrowing each other’s audience.
What I mean is that a good partnership happens when both audiences gain value from the collaboration.
An AI tools newsletter can partner with a productivity newsletter.
A startup newsletter can collaborate with a no-code creator.
A marketing newsletter can work with a founder community.
Of course, audience size still plays a huge role. But partnerships convert far better when the interests are already aligned.
If you can find the right newsletter and the right audience, growth becomes much easier because organic newsletter growth is usually very slow.
Partnership formats
There are some formats to try.
The first is a dedicated recommendation section inside the newsletter. Instead of sounding promotional, the recommendation should feel personal and useful. Readers respond far better when the creator explains why they actually enjoy reading the newsletter being shared.
The second format is the issue swap. This is one of the easiest ways to grow because both creators benefit immediately. You feature another newsletter in your issue, and they feature yours in theirs.
The third format is co-created content (demo). This works well because both creators promote the same asset together. It could be a trend report, a webinar, a resource database, or a detailed playbook. Both newsletters gain exposure while giving readers something valuable at the same time.
Problem
If you start collaborating with every newsletter creator, then you will not be successful because not all of them match your newsletter goals. Secondly, their audience might not be the right subscribers for you.
Did you like it?
One important thing many creators miss is timing. If you wait until your newsletter becomes larger before reaching out for collaborations, you will miss many good opportunities. Smaller newsletters are often more open to working together.
Hope it was helpful! Thanks for reading! See you soon!
Anirban ‘gonna ask my friends’ Das
