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Hi 👋🏻

As we build a standalone newsletter business, our main goal is to monetise our newsletter as quickly as possible. But it is not as easy as it sounds.

There are many factors we need to consider to make that happen.

Today, I want to share what Chenell from Growth in Reverse did to consistently make money from her newsletter.

Content

If you scroll LinkedIn or Twitter, so-called experts will tell you otherwise. But content is king, or rather, the entire kingdom.

Everything depends on content. Without it, nothing works.

Chenell invested 18 to 20 hours every week studying how newsletter creators use social media and different tactics to grow and monetise their newsletters.

She then distilled everything she learned and shared it in her newsletter.

Why does it work?

If I asked you to study for 20 hours every week and apply what you learn to your business, what would you do?

You might do it for the first one or two weeks. After that, most people would give up. Twenty hours is a serious commitment, and it is exhausting.

Chenell removes that burden for her readers.

You do not need to invest 20 hours yourself. You save time and still get the insights that matter.

Over time, this builds trust. And trust is currency.

In her first year, she did not launch any product or service. After building enough trust, she launched her community, GIR Pro.

Within a few days, it attracted a large number of members.

How she monetised her newsletter

  1. Paid community - Chenell launched her paid community.

Here’s what she offers

  • Group challenges

  • Live calls with top creators

  • Hot seats

  • 1:1 member matching

  • Member-led sessions

Pricing options when she started the pricing were:

  • $500/yr - Founding members (Now, it’s $700)

  • $1,500/yr - VIP members

  1. Sponsorship - She gets a lot of sponsorships, and that’s her primary source of revenue.

  2. Course - Recently, she started her course with Dylan, her podcast and overall GIR partner. The price is $250.

But she could have done all these after she focused on her content

Join the Insideletter community

I’d love to invite you to join the Insideletter community, where I help you build a 1-person newsletter business.

You can join here. Only £19/m.

Thanks for checking today’s edition. Go and plan newsletter monetisation.

Anirban ‘helping you share how to monetise your newsletter’ Das

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