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Hi 👋🏻
As you know, I keep reading a lot of newsletters, and one of the copywriting newsletter never fail to amaze me.
I’m talking about Alin Dragu. He runs this copywriting newsletter where he sends 1 email every day.
We build newsletters either as standalone newsletters or as lead-nurturing mechanisms.
Alin uses his newsletter to sell his courses and community. Let me break down his whole newsletter game.
Copywriting
A lot of people start a newsletter because others are making and when they see that it’s difficult to run a newsletter, they either copy-paste AI content or repost the social media content
I know you are tired of seeing that AI copy-pastes, right?
Offer
Currently, he has 4.5k newsletter subscribers, and he has built an audience of over 10,000 followers. This total includes:
Email list + YouTube: 3550 subscribers.
Social platforms: 5915 on X, LinkedIn and Instagram.
Book
Alin Dragu launched his book, Meaningful Marketing, which is a #1 best-selling book that provides 38 principles on his overall marketing strategy and philosophy. The focus is on empathy and generosity in marketing rather than just tactics.
Courses & guides
Email Goat
This is a core offer, a written and audio course designed to teach users how to write emails that people enjoy reading and buying from. The course can be completed in about 2.5 hours.
The Ultimate E-Commerce Email Flows Guide
This guide helps users understand and implement effective e-commerce email flows to increase sales and customer engagement.
Template Tycoon
This offer includes 286 copywriting templates to help users write copy faster.
Copywriting Catalyst
A free guide offered as a gift for joining his email list.
Community
CopyCreator Club: A private, paid Skool community for copywriters who want to build a client-less, email-based business. Members get access to a 30-day roadmap, weekly live coaching calls, and monthly newsletters.
Monetisation
Business revenue & career milestones
Agency: His copywriting agency has reached a recurring annual revenue of approximately £2,200,000.
Client sales: Throughout his career, he has generated over £44,000,000 in total for his clients, with top e-commerce clients reaching monthly email revenues of over £330,000.
Digital product: Dragu has personally sold over £160,000 worth of his own digital products and courses, such as Email Goat.
Total career Income: He has generated a total personal income exceeding £1,470,000 through his various copywriting and marketing ventures.
Specific project & client rates
High-Value Emails: He recently earned £2,179 for writing a single 287-word email that took roughly 3 hours to complete.
Monthly Retainers: Dragu has managed individual client retainers worth £4,400 per month and notably fired a £4,000 per month client to focus on his own ‘lifestyle business’.
Passive Income: His ‘email-a-day’ strategy consistently generates a recurring income of several thousand pounds per month.
I emailed him asking about the perfect revenue details, but he didn’t share anything with me.
Thanks for reading today’s edition. I appreciate you! See you on Tuesday.
Anirban ‘helping you learn Alin’s secret’ Das
