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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Hey, what’s up? It’s Saturday, and I know you’re tired after this week’s work. That’s why I thought I should keep things simple today.
So today, I want to share an amazing hack for growing your audience.
It’s simple. DMing people.
What do I mean by that?
You need to DM people in your network and ask them to subscribe, while sharing what they will receive and how it will help them.
But when I did this, I made two mistakes.
I DMed the wrong people.
They subscribed, but they unsubscribed soon after.
I focused too much on how it would help them logically, but I did not make it emotionally appealing.
When I started Insideletter, I did something different.
I started talking from an emotional point of view.
Instead of saying, ‘You’ll receive Insideletter three times a week,’ I started saying, ‘You’ll be able to get rid of sales calls.’
See the difference?
Join the Insideletter community. So you can learn how to build a 1 person newsletter business.
Now let me show some examples:
It’s my screenshot
It’s the cold DM when I used to run the Dark Chocolate newsletter
Tyler Denk, the founder of Beehiiv
Hope you will be sending more cold DMs to promote your newsletter and acquire more subscribers.
Cheers to growth!
Anirban ‘helping you grow your newsletter’ Das.
Do you think this newsletter is helpful for your friends? You can ask them to sign up! It’s always free.
Check out my other newsletters:
Learn about the BTS of my newsletter.
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