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Hey, what’s up? It’s Saturday, and I know you’re tired after this week’s work. That’s why I thought I should keep things simple today.

So today, I want to share an amazing hack for growing your audience.

It’s simple. DMing people.

What do I mean by that?

You need to DM people in your network and ask them to subscribe, while sharing what they will receive and how it will help them.

But when I did this, I made two mistakes.

  1. I DMed the wrong people.

They subscribed, but they unsubscribed soon after.

  1. I focused too much on how it would help them logically, but I did not make it emotionally appealing.

When I started Insideletter, I did something different.

I started talking from an emotional point of view.

Instead of saying, ‘You’ll receive Insideletter three times a week,’ I started saying, ‘You’ll be able to get rid of sales calls.’

See the difference?

Join the Insideletter community. So you can learn how to build a 1 person newsletter business.

Now let me show some examples:

It’s my screenshot

It’s the cold DM when I used to run the Dark Chocolate newsletter

Tyler Denk, the founder of Beehiiv

Hope you will be sending more cold DMs to promote your newsletter and acquire more subscribers.

Cheers to growth!

Anirban ‘helping you grow your newsletter’ Das.

Here’re 3 ways Insideletter can help you

1. Insideletter community - £29/m (Join now)

2. Insideletter cohort - 4X/year (Next batch in January)

3. Insideletter retreat - 2X/year (First edition date isn’t live yet)

Do you think this newsletter is helpful for your friends? You can ask them to sign up! It’s always free.

Check out my other newsletters:

Learn about the BTS of my newsletter.

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Growth flywheel

A newsletter where you get breakdown of creator business models, offers, systems and monetisation lessons so you can grow like a creatopreneur.

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alivewithad helps foreigners discover the untold India with simple guides, local stories, safe routes, unique food and offbeat places that most travellers never get to see.

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