Experience-led curated newsletters work the best

Insideletter

“AI will make affiliate marketing irrelevant.”

Our new research shows the opposite.

Levanta surveyed 1,000 US consumers to understand how AI is influencing the buying journey. The findings reveal a clear pattern: shoppers use AI tools to explore options, but they continue to rely on human-driven content before making a purchase.

Here is what the data shows:

Download the full report to see what this shift means for brands navigating the AI era.

As you know, I started Insideletter as an expert newsletter.

But later, I realised I am not at that level to act like an “expert,” so I changed the positioning.

And you know what? That turned out to be a positive change.

I was sceptical about how people would react and how they would perceive it. But it surprised me that a curated newsletter with expertise is working better than an “expert” newsletter.

Most newsletters are not successful, and some people try to show that they are experts when they are not.

Only a very small number of people are actually successful, because the game is very difficult.

So it is a bad idea to present yourself as an expert. Being an expert can actually reduce your earning potential, unless you are truly a subject matter expert.

It is better to help people save time by curating knowledge and applying it to show what is working and what is not. Saving time is one of the biggest reasons people pay.

At the same time, you are building in public, so people can see what is working and what is not.

Sahil Bloom is the perfect example of what I mean here.

What Sahil Bloom does is, first, he talks about something he has learned, and then he connects that learning with his own life and presents it in front of you.

Why does it work?

He is not just telling you what is happening in his life. That would be boring, because who really cares about Sahil Bloom when you are dealing with your own problems? But when he presents ideas from someone else and makes them easy for you to understand, you find it interesting and consume it with much more eagerness.

You don’t need to act as an expert, nor do you need to curate the entire newsletter.

Purely curated newsletters do not work. If I do not know whether something actually works or not, people will not care about it.

But when people get to see it working, it becomes much more likely that they will apply it and consume the content.

I’d love to invite you to join the Insideletter community, where I help you build a 1-person newsletter business.

You can join here. Only £19/m.