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Insideletter
You Can't Automate Good Judgement
AI promises speed and efficiency, but it’s leaving many leaders feeling more overwhelmed than ever.
The real problem isn’t technology.
It’s the pressure to do more with less — without losing what makes your leadership effective.
BELAY created the free resource 5 Traits AI Can’t Replace & Why They Matter More Than Ever to help leaders pinpoint where AI can help and where human judgment is still essential.
At BELAY, we help leaders accomplish more by matching them with top-tier, U.S.-based Executive Assistants who bring the discernment, foresight, and relational intelligence that AI can’t replicate.
That way, you can focus on vision. Not systems.
Hi 👋🏻
I have been writing this newsletter since 2023, and the biggest mistake I made was trying to go wide instead of going deep.
Recently, I had a conversation with Aakash. He told me one of the main reasons behind his success was focus. He went deep, not wide.
He went all in on LinkedIn. He did not try to win on too many platforms at once.
The same pattern shows up with Sahil Bloom. He first mastered Twitter. Only after that did he expand to LinkedIn.
That made me reflect on my own mistakes and what I am changing now.
My approach
When I started Insideletter, I thought I had to be everywhere. Literally, I posted on Instagram, LinkedIn, Twitter, Reddit, Bluesky and Quora.
Just count the numbers. 6 freaking platforms. I was getting mad, and if I missed even 1 day, I was thinking that I have lost one opportunity to get a new subscriber.
Instead of helping, this mindset made me miserable and slowed down my growth.
So while I was making the 2026 newsletter plan, I thought of changing this.
I’ve made up my mind that I’ll invest my 80% on LinkedIn and the rest 20% on Twitter.
(I’m still not going deep only on LinkedIn because I don’t trust social media, they can ban my account anytime they want.)
My exact plan
On 1 January 2026, I set a goal to reach 5,000 subscribers by the end of March, within 90 days.
Right now, I am far from that goal. At this moment, Insideletter has 144 subscribers.
That means I need to gain 4,865 subscribers in the next 71 days.
Here is what I am trying right now.
Six LinkedIn posts every week, with at least one lead magnet per week.
Collaborating with other creators. Which has not worked well so far because most responses are AI-written and generic.
Reaching out to people directly and inviting them to subscribe.
You may have also noticed a shift in this newsletter.
I am now sharing more of the raw side of building Insideletter. Every week, you will also get one free resource along with a newsletter breakdown.
Tell me
I want to know your plan. How are you planning to grow your newsletter this year?
Share it with me. Let’s see if I can help or contribute in any way.
Thanks for checking today’s edition. See ya!
Anirban ‘sharing my failure story’ Das
