How to batch-create newsletter content

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Hey, I’m so happy that I’m travelling tomorrow.

After so many days, I’m travelling again, so my mood is really fresh and I’m excited. I won’t be able to work much this week, but who cares when we can batch create?

Since my very first newsletter, I’ve never written an edition on the same day it’s sent out. I always write it 4-5 days in advance.

Like I sit on Monday and write 3 editions of Insideletter.

Tuesday, my travel newsletter. The only newsletter I write on the exact day is my growth flywheel newsletter because it contains the BTS of building my business. So, I wait till the end of the week. If anything ‘new’ happens, then I can share.

Well, let’s talk about how you can batch-create your newsletter.

See, as I’ve just mentioned, I write the editions of Insideletter every week on Monday.

I already have the whole year’s content ready at my fingertips, so everything becomes very easy, because I don’t need to waste time finding ideas before writing them. I just pick the ideas for the week and start researching.

If we take the example of this edition, it’s purely what I do, so I need almost 0 research, but there are some research-heavy newsletters as well. Since I already have the idea, it becomes easy for me to jump straight into the research or write the draft.

Similarly, you can pick one day of the week. Let’s assume you send only 1 edition every week, and it’s on Wednesday.

If you think that it doesn’t require anything ‘latest’ to be included, then you can write 4 editions of the month on the first and second day of the month and schedule it.

Or, if you write 2 editions in a week, then I’d ask you not to write all at once.

Because writing is a creative task, and if you try to do it with force, then it’ll not work, and if the quality hampers, then you’re bound to suffer.

Well, for 2 editions in a week, what you can do is sit on Monday and write the 2 editions. Then, if you publish on Wednesday and Friday, you can recheck the newsletter on the day it’s going live.

Because it happened a lot of times that all of a sudden, I found something new to add to that particular edition.

As the edition was already there, I just needed to find where to insert that.

I’ve written a lot of content on social media, Substack, and Medium, so I can repurpose when it’s needed.

And most importantly, I have my template. I made it myself. (And taught you too)

I just copy the layout and use it when I need it.

As I’m writing this edition right now, at 8:14 PM IST on Monday evening, I’m just writing like you’re my friend.

Once I’m done writing the edition, I’ll close it, and then I’ll come back to it after I write the 3 drafts for this week. Then one by one, I’ll fix the grammar, framing, and flow, and I’ll schedule.

This week I’m extra cautious because I won’t be there on the day of delivery.

TL;DR:

Frequency: Weekly? Biweekly? Monthly?

Themes: Are there recurring sections?

Tone: Informative, casual, professional, humorous?

Goal: Drive traffic, nurture leads, build community, or sell? Hope it helped you.

Anirban ‘helping you batch create your newsletter’ Das.

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