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Requirement: Lemon Squeezy, Notion, Fathom, Gmeet, Dodopayments
Helloooooo there,
Quick update: I’m creating a free 15-day course on how to build a newsletter from scratch.
It’ll be very helpful.
Aside from that, I’ve worked on three of my newsletters, designed them, and fixed the positioning. Now everything is ready to go.
Let’s dive into today’s edition.
Everyone starts a newsletter and then thinks, How do I monetise the newsletter? If you’re thinking the same, I’ve brought a solution for you.
The best way to monetise a newsletter is through digital products.
But what is a digital product?
A digital product means something you create once and sell repeatedly without worrying about inventory or shipping.
It could be an ebook, a template, a mini course, or even a workshop.
Now, we need to understand what is suitable for our business.
Pick anything you think would be fruitful. Not every product fits your audience. And not every idea can be monetised.
Start by understanding what your readers actually need help with.
Look at your most opened newsletters, your most replied-to topics, and the common questions people ask.
If your audience wants clarity, offer something simple like a guide or checklist.
If they want speed and results, offer a template, system, or automation.
If they want deep learning, offer a mini-course or workshop.
The best digital product aligns with three things:
Your expertise (what you’re known for)
Your audience’s immediate need (what they’re already asking for)
Your capacity (what you can create with ease)
When your offer is at that intersection of these 3, pricing it becomes much easier, because it’s built on the demand of your audience.
Cool, now let’s talk about how to price it.
1. Start with value, not cost.
Most creators start by asking, ‘How much would people pay for this?’ instead of “What value does this give?”
You need to shift your focus from cost to outcome.
If your product helps your audience
Save time
Increase the speed of the progress
Or, reach a specific result, the value increases.
For example, if your £19 Notion template saves someone 10 hours of setup time, that’s already worth far more than the price.
Think in terms of return on value. No one cares about whether you gave 20 hours and used 20 tools or gave 1 hour and used 1 tool.
I want you to ask yourself these questions:
What problem does this solve?
How quickly will my audience see results?
What is the emotional relief or gain they’ll experience?
Your answers will guide the price better than any competitor comparison ever could.
Now next point…
2. Keep it accessible for your first product.
Your first mini-product should lower the barrier to entry. Because no one knows the value you can provide.
When you’re just starting to monetise, your goal is to build trust.
The sweet spot between £9 and £29.
This range is proven to convert well for new creators because it feels like a low-risk decision for your audience, yet meaningful enough for you to earn revenue and validate your idea.
Let’s take an example:
A £9 resource acts as a “tripwire product”, something quick and valuable that gets people used to paying you.
A £29–£49 mini-course or toolkit gives enough depth to showcase your expertise and build credibility.
The key is to get people to say, That was so worth it, and they would buy from you again.
3. Sell the transformation
Pricing only works if it is connected with a transformation.
When you explain why your product costs what it does, you make the decision feel like a no-brainer.
Use price anchoring to create contrast and highlight value:
‘This toolkit gives you the exact system that I usually give in a $499 workshop’
‘You could spend hours figuring this out, or grab the system I already perfected’
Also, include small comparisons, an example of it, ‘Less than the price of two coffees, and it’ll save you hours every week.’
Anchoring helps your audience see your price as a bargain.
4. Test and adjust.
Your first price doesn’t need to be perfect. Perfection is a trap that never lets you build anything or achieve anything.
You can get the data from seeing how your audience responds.
Start with a baseline price, gather feedback, and note how many people buy, how fast they convert, and what objections they raise.
If too many hesitate, it might be too high, or your offer isn’t clear enough.
If everyone buys instantly, you might’ve priced too low.
Keep experimenting and raise the price by 20–30% once you have testimonials or add extra resources.
Your confidence and your customers’ trust both grow over time, and your pricing should reflect that.
But the most crucial thing is confidence. 99% creators never list their product.
Done is better than perfect, my friend.
Well, it’s all done, now you know how to price the product. But you don’t know where to host, don’t worry, I’m here.
The right platform helps you host, sell, and automatically deliver your product so you can focus on creating and forget logistics.
Here’s what works best by product type:
Use Lemon Squeezy or Dodo payments for Ebooks, templates, and toolkits .
These handle checkout, secure hosting, and automatic delivery.
You just upload your file, set your price, and share your link. Please don’t use Gumroad. The charges are too much.
Use Whop for courses. It lets you upload videos, structure lessons, and even drip content over time.
You can use Google Meet and Fathom Notetaker for workshops and live sessions
Sell access through Lemon Squeezy.
No matter what you choose, make sure the delivery is seamless.
After payment, your buyer should automatically receive an email with access without any manual steps.
That smooth experience builds trust, and trust justifies your price.
Hope it helps you. Are you feeling confident now?
Thanks for giving it a read. I’ll see you again on Tuesday. Meanwhile, apply all these tactics to your newsletter.
And reply to me once you’re done, I’ll wait and work with you.
See you then.
Ta-da 👋🏻
Anirban ‘helping you price your first digital product’ Das.