Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Hey,
First of all, thank you for being here. You have been reading my emails for quite some time now.
I have been trying to grow Insideletter for quite some time, too.
But I am stuck somewhere. Yes, I monetised two newsletters, but through Beehiiv ads.
I sold one of them for $80 (I never shared this publicly. The amount is small, but for me it was an amazing achievement).
Now the problem is that Insideletter is taking time to grow. I have been stuck at 133 subscribers for a long time.
So I reached out to Reddit communities for advice.
And here are the responses I got:


No, I don’t blame them. If I can’t grow my own newsletter, how can I teach others to do it?
So here are my two priorities:
Grow my own newsletter and make it valuable
Shift the positioning for now to something that actually works
Yes, that’s the change I was talking about.
Until now, Insideletter has been positioned as an expert newsletter. But starting today, it becomes a curated newsletter.
I experiment fast. I change what doesn’t work. But this time, I’m committing. No changes until the end of 2026.
So say hi to the new Insideletter. And an amazing update, the update you were waiting for, I finally got the Insideletter Instagram account back.
Thank you again for staying with me.
Anirban ‘growing Insideletter to something big’ Das.


