Sponsored by
Insideletter
What 300+ Google Ads audits taught us about wasted spend
Across 300+ ecommerce accounts and $15M+/mo in managed spend, the same gaps keep showing up:
→ 15-30% of budget hiding in campaigns that should've been paused months ago
→ Product feeds with missing attributes silently capping Shopping reach
→ Conversion tracking misattributing revenue, so every scaling decision is built on bad data
→ PMax campaigns cannibalising branded search instead of finding new customers
Echelonn works exclusively with ecommerce brands on Google and YouTube Ads. If you're spending $20K+/month and not confident your account is structured to scale, the audit will show you exactly where the gaps are.
No pitch. No sales deck. Just a free audit and a clear list of what to fix first.
Hi 👋🏻
Tanupreet Kaur is an India-based SEO content writer and copywriter, with over five years of experience across digital marketing and brand storytelling. She has worked across different industries, written in multiple formats, and created content for different kinds of audiences. But somewhere in the back of her mind, there was always one thought. To build something of her own.
So, I asked her to share her journey, what changed with Insideletter, and how her newsletter came to life. I’m copy-pasting her exact response.
For the longest time, I was writing consistently. Blogs, website copy, campaigns, social media. Different industries. Different brands. Different formats. And I enjoyed it. But somewhere at the back of my mind, there was always this thought. I want to build something of my own. Not just write for brands. But have a space where I can write as me.
The problem was that I never really executed it. I didn’t know where to start. What to write. Who am I writing for? Or how to even turn it into something consistent. So it just stayed as an idea. Until Insideletter happened.
How Insideletter helped me
What an incredible month it’s been with the Insideletter cohort. Those 5 weeks were intense when it came to assignments, but extensive when it came to learning. Because when Anirban Das is around, learning becomes endless. Every single session brought something fresh. It didn’t feel like we were just moving forward. It felt like we were stepping onto a completely new level every time.
More than anything, Insideletter gave me clarity. Clarity on: Who I’m writing for. What I want to be known for. Why would someone subscribe to me? What value am I actually offering? These were things I had never properly answered before. And once I did, everything started making more sense.
About my newsletter
We started from scratch. No perfect ideas. No finished drafts. Just a starting point. And week by week, I built my own newsletter. From figuring out positioning to actually writing and publishing. By the end of it, I had something live. Something real. Not just an idea sitting in my head anymore.
What I got out of it
More than just a newsletter, I got direction. I now approach writing differently. With more intention. More clarity. More awareness of the reader. I understood: How consistency builds trust. How structure improves readability. How clarity makes content stronger. And how writing is just one part of the bigger picture.
It also made me realise that building something of your own requires you to show up differently. You can’t just think about it. You have to build it.
What I offer through my newsletter
My newsletter is a space where I share: Writing. Content strategy. Real experiences from working and building online. Simple, practical insights that people can actually use. I focus on keeping it honest and easy to understand. No unnecessary complexity. Just things that genuinely help.
Would I recommend Insideletter?
Easily.
We started from scratch, and today each one of us has our own newsletter live and growing. That’s what makes this experience so rewarding. If you’ve been thinking about building something of your own but haven’t been able to execute it, this helps you do exactly that. And honestly, it feels like this is just the beginning. It’s only going to get better and bigger from here.
Did you like it?
Did you like today’s edition? I’ll share more such success stories of Insideletter. Also, I’m planning to launch the second batch of the Insideletter cohort. Will you be interested in joining?
Anirban ‘sharing a success story’ Das
