Leila Hormozi did something crazy

Insideletter

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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How’s everything going? It’s the last Saturday of the year, and I honestly can’t believe how fast 2025 flew by.

This past week, I spent time reflecting, planning for 2026, and catching up with two of my college friends. And of course, Christmas Eve too.

While 99% of people are already on vacation, I’m here writing this newsletter for you to help you grow your newsletter business.

So I want to make sure this last Saturday delivers something meaningful.

I went digging and found something worth sharing with you.

You know I have a YouTube agency. Earlier, it was a video agency. The operations are paused until the end of 2025.

And, the hardest part wasn’t getting clients. It was managing the team. Client communication plus internal communication becomes a headache very quickly.

I only had 4–5 team members, and even that was hard. Now look at someone like Leila Hormozi. She has crossed 100 team members, and there’s no way she can speak to everyone one-on-one.

So she started an [INTERNAL MEMO].

She’s sharing her thoughts, plans, and everything else with her team through emails.

What’s interesting is that people outside her team can easily access those emails too. I tried it myself.

It’s genuinely impressive. I love the idea. Her repositioning worked really well.

It worked because it was raw, focused, and straight to the point.

Anyone can use this if they have a team to operate it, even without 100+ employees.

I’m talking about this because positioning matters the most.

What I just showed you is all about positioning. If you position your newsletter the right way, it becomes much easier to achieve the outcomes you want.

I’d love to invite you to join the Insideletter community, where I help you build a 1-person newsletter business.

You can join here.