LinkedIn is my main growth engine

Insideletter

Customer experience is undergoing a seismic shift, and Gladly is leading the charge with The Gladly Brief.

It’s a monthly breakdown of market insights, brand data, and investor-level analysis on how AI and CX are converging.

Learn why short-term cost plays are eroding lifetime value, and how Gladly’s approach is creating compounding returns for brands and investors alike.

Join the readership of founders, analysts, and operators tracking the next phase of CX innovation.

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I am in Noida, and the weather here is very chill, colder than Kolkata. I am enjoying it, but at the same time, I am not feeling like working, haha.

Well, as you know, to grow Insideletter, I have been using LinkedIn. Today, I want to share exactly what I am doing on LinkedIn.

The best thing about LinkedIn is DMs.

On Instagram, if you send a DM, it usually goes to the spam folder.

On Twitter, without a blue tick, you cannot DM people who have a blue tick unless they allow it.

On LinkedIn, you can DM almost everyone. If you do not have InMail or Premium, it can be limiting. However, if someone’s profile is open, you can send them a free InMail.

Though investing in LinkedIn Premium makes more sense than Twitter.

But the DM starts with a connection request.

So I’ve been trying with a different kind of connection note. It helped me get 3 new subscribers.

After some people started promoting comments and LinkedIn introduced comment impressions, people are heavily focused on commenting.

After dropping 150 plus comments every day and seeing a lot of AI-written comments, I can say one thing. Commenting is not my primary strategy, but it is still a strategy.

The most crucial part is commenting on the right posts.

You need to comment on the right posts and engage with the right set of profiles. This helps promote your profile and brings in traffic from different regions.

I have noticed that series-type posts work really well on Instagram, but I did not see the same impact on LinkedIn.

So I am starting a 90-day series where I will show exactly how I am growing Insideletter, including my learnings and failures.

I hope it works well. I started today. Feel free to follow along.

You might be wondering why I kept this at the bottom. There is a reason.

I want you to give this the maximum importance. If your profile is not optimised, you will lose almost 80% of the traffic.

People need a reason and a clear ask so they can subscribe to your newsletter.

I’ve been playing with LinkedIn for quite some time now. I want you to do the same. Send 10 DMs, 10 connection req and drop 20 comments every day for the next 15 days without complaining and come back to me with the result and subtly plug your newsletter in those comments and in the connection req notes.

Anirban ‘helping you use LinkedIn’ Das