In partnership with
Insideletter
The AI Playbook for Video Teams That Can't Slow Down
Wistia's new AI Video Marketing Trends report shows how marketers are using AI to handle the unglamorous work, so creative energy stays where it matters.
Marketing leaders across industries are using AI to reach broader audiences, move faster, and extend the shelf life of every video they make. The report breaks down how AI is improving speed and output quality, helping teams keep up with demand and raise the bar while they're at it.
Because when every channel needs video, you need leverage, not another meeting that could've been an email. AI clears the runway so ideas actually take off.
See how top teams are using AI to iterate, refine, and ship while keeping a human grip on taste, voice, and strategy.
Hi 👋🏻
There are many ways to monetise your newsletter, but the most scalable one is sponsored sections. You can do this without needing to create extra products or change your core content.
How it works
The idea is simple, you allocate a fixed, clearly defined space in each issue where a brand pays to be featured.
This can appear once per newsletter or multiple times, depending on your audience size and engagement rate.
The key is consistency and trust. Readers should clearly understand that the section is a paid placement while still feeling relevant to the content they are reading.
Do it properly
A typical structure includes:
A short introduction line
A brief description of the sponsor
A single call to action like ‘Learn more’ or ‘Try it today’
Pricing usually depends on your open rate, click-through rate, and audience niche.
Smaller newsletters often start with lower flat rates per placement, while larger newsletters move to CPM-based pricing or bundled sponsorship packages.
As your newsletter grows, you can introduce tiered sponsorship options such as:
Top placement
Featured mention
Integrated recommendation within the content
The biggest advantage of this model is predictability because sponsors often book multiple issues in advance, which will give you recurring revenue.
The most important factor for long-term success is relevance. Sponsors should align closely with your audience's interests so that ads feel like useful recommendations.
Listen
I know a lot of people who charge £4,000,5,000 or even £10,000. But the most important factor is the audience quality and sponsor relevance.
Hope it helped.
Thank you! See you then? champ.
Anirban ‘sharing how to monetise your newsletter’ Das
