Never worry about newsletter growth again

The best marketing ideas come from marketers who live it.

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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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Read time: 3.5 mins

Requirement: Your asking skill

I tried to sell my email marketing service to so many people.

But the only mistake I made was attempting to sell to the wrong people.

What I mean is, I tried to sell people who don’t have an email list.

And that’s ridiculous, because I can’t help to grow an email list. I can help them get sales or increase sales only if they have a list.

And as I reached out to the wrong people, they asked me to build a list for them… well.

The story has nothing to do with today’s edition, but as we’re talking about getting subscribers, I just had this reflection.

Well, today we’re talking about how to get subscribers in one of the most unconventional ways.

Collaboration.

Now the question is, why is collaboration the strategy we’re talking about here? Short answer: People trust people.

When someone who already has your ideal audience mentions you, your newsletter gets instant credibility.

But the thing is, mostly people who’ve already got a good no of subs don’t want to collaborate with everyone. They become very selective. (You should do it too, once you get a good no of subs)

So the best set of people is, who have:

These creators need growth just like you do. They are open to collaboration, and they will also see it as a potential growth opportunity.

Now, where most people struggle, choosing the right format:

There are 4 formats that work very well.

But I know even if you can do all these, you’ll mainly struggle to ask.

And that’s why I’ve created an outreach script for you.

‘Hi,

I have been reading your newsletter for some time, and I really love it. I think our audiences are similar.

Would you like to do a collaboration next week?

It will help both of us grow.

I can share some ideas I’ve in my mind.

Let me know if you are open to it, then I will propose the ideas.’

You’ll likely hear ‘no’ more than yes.

So after sending the outreach, if you are not satisfied, from the next time, add your ideas to the outreach message.

Your goal is to remove friction.

Even after the collab and article, you can’t stop because the real game is after writing the article. The goal of the article is to get more eyeballs through distribution.

3 things to track essentially:

If the retention is good, keep collaborating with the same type of creators.

If it is low, choose creators with closer alignment.

Finally,

If you do one collaboration every week, that is 4 collaborations a month and 48 collaborations in a year.

Even if you get twenty subscribers per collaboration on average, you will add almost one thousand subscribers a year from collaborations alone.

And you will get high-quality subscribers because they came from someone they trust.

Anirban ‘helping you grow your newsletter’ Das. 💠

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