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Hi 👋🏻
I was checking some posts on LinkedIn and found a question in a LinkedIn post:
‘Should we send an email after people unsubscribe?’
In today’s email, I will share my thoughts on this.
Before jumping into the email, a quick update. I am packing my bags for Delhi. By the time you read this email, I will be on the train 🙂
Substack
You can test this right now. Go and unsubscribe from any publication on Substack. You will immediately get an email from Substack confirming that you are unsubscribed.
I like Substack for a couple of reasons, and this is one of them.
In your newsletter?
A lot of people use Beehiiv, Kit, or Kajabi, and you can use these tools to send an unsubscribe message or a customised opt-out email.
Now the question is, do you need to do it or not?
As per the comment section of that post, people are divided into two groups. One group says yes, you should send an email, and the other group says no.
My opinion
You should send or automate an email when people unsubscribe. If you ask me, I can give you three direct reasons.
Sometimes people do it unintentionally.
Sometimes people give it a second thought.
It closes the loop but keeps the re-entry option active
What you should include
In an unsubscribe email, you should include
A confirmation that they are unsubscribed
One line reminding them what the newsletter is about
Link to resubscribe or change preferences
One question on why they unsubscribed (it’ll be useful as a survey)
Remember this
Do not make people feel guilty about their action. They unsubscribed because they do not like your email or they do not see the value in your offer.
Do not write a long email or ask too many questions. One question is enough and a good practice. Once someone unsubscribes, never manually subscribe them again. It is a very bad thing to do. Also, never hide the unsubscribe button.
Anirban ‘helping you learn more about unsubscribe’ Das
