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AI agents now read your docs almost as much as humans do.
Mintlify analyzed 790 million requests across its documentation platform. The finding: AI coding agents account for 45.3% of all traffic, nearly tied with traditional browsers at 45.8%.
Two tools are driving almost all of it:
Claude Code: 25.2% of total traffic, more requests than Chrome on Windows
Cursor: 18% of total traffic
Together they account for 95.6% of all identified AI agent traffic
The rest of the field, OpenCode, Trae, ChatGPT, and NotebookLM, is showing up but nowhere close.
One caveat: OpenAI's Codex doesn't send an identifiable user-agent header, so the real agent percentage is likely even higher.
The takeaway for anyone maintaining developer docs: your documentation now serves two audiences. Structure and machine-readability matter as much as clarity for human readers.
Hi 👋🏻
Another week, another newsletter. But as you know, our biggest problem is growing our audience. So today, let me give you another way to grow your audience. The strategy is called borrowed audience, remember I gave you a strategy called list swipe? It’s something similar to that.
How it works
This approach focuses on collaborating with creators, brands, or platforms that already have the audience you want and positioning your newsletter in front of them.
The borrowed audience strategy is one of the fastest ways to grow a newsletter because instead of building attention from scratch, you tap into an audience that already exists and where trust has already been built.
How to do it
For example, you can write guest content for another newsletter or blog, and you can provide useful insights and include a call to action inviting readers to subscribe to your own newsletter.
You can also collaborate with your buddy on X for a thread or on LinkedIn for an article (best SEO score), and then it will create a content flywheel.
Another effective method is partnering with creators for shoutouts or cross-promotions, where both parties benefit by sharing each other’s audiences. But the main factor here is ensuring that your content aligns with the audience you are targeting, so it feels relevant to their audience. (List swipe strategy)
Did you like it?
If you can guest post in the right portal, blog or social media, then you’ll be exposed to a mass audience, and it’ll help you to gain high-quality subscribers. It works far better than any other method.
Thank you! See you on Tuesday, champ.
Anirban ‘breaking down Marketing Brew’s newsletter’ Das
