The signature resource strategy

Insideletter

Here’s the grammatically polished version while keeping your tone and meaning:

I know someone who runs a personal branding agency and mostly helps people build their brand using Instagram.

I was interested in learning how Instagram works, so I used to follow her. What she did was use ManyChat, and with every reel, she added a CTA: “Comment ‘X’ and I’ll send you a guide to grow on Instagram.” The “X” changed with every reel, depending on the type of content.

Every damn time I commented on her reels, she sent me the exact same resource.

Either she was too lazy to create new ones, too busy, or maybe that was intentionally the one thing she wanted to share.

And I took that lesson and named it, signature resource.

Here’s a polished version with your meaning intact:

I personally don’t like relying on a single lead magnet. I usually say: if your audience has 10 problems, create 10 lead magnets.

But sometimes, especially when you’re in a broad niche, almost everyone ends up sharing the same things, or you find yourself unintentionally copying what five others are already giving away.

So instead of creating multiple resources, you create just one.

That one resource either becomes a complete package containing everything your ICP needs, or it focuses on solving their single biggest problem.And, the second approach is much better than the first.

Here’s the polished version:

First, go to GPT or Claude, describe your audience, and figure out their biggest pain point. Then, create a resource specifically around solving that problem.

Now, with your social media content, keep promoting that same resource every single time.

That single resource becomes the bridge that leads everyone to one destination—whether that’s your newsletter, community, paid offer, or whatever your current priority is.

The best thing to mention here is, if people remember for only one thing it is actuall better, because after the arrival the market is filled with AI generic stuff.

Hope it was helpful! Thanks for reading! See you soon!

Anirban ‘signature resource’ Das