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Hi 👋🏻
Happy New Year!
I’m so excited to explore what’s in 2026. Are you? Well, in 2026, a lot of people will start building their newsletter.
And it’s very hard to find a reputable source of learning how to build a newsletter business.
But why should anyone worry when Insidletter is here?
Well, if your friends are starting their own, then please send this edition to them.
Platform #3
I’d keep Substack at the bottom
Because Substack is becoming a creator platform, it’s not just a newsletter platform anymore.
Pros:
Organic growth - The organic growth was THE best in 2026. Substack distributes the content on its own. That’s why I’ve started insideletter on Substack.
Easy to use - Substack is very, very easy to use. Even if you have never used Substack, you can still understand what to do and how.
Free - Substack is totally free. You only pay a 10% commission when you get paid subscribers. (Not available for Indians, as Stripe doesn’t allow Indians to open a new account, invite only)
Features - Substack has it all: podcast, video, blog, and Everything you need to become a creator.
Cons:
Support - Substack has a rubbish AI bot which keeps asking you the same question, and it’s very hard to listen back to the team. Worst support, or we can say no support at all.
Paid subs - It takes 10% per subscriber, which is, of course, a lot, but with respect to the features and no upfront fees, it seems to be okay.
Advanced email features - Substack is lacking in subscriber segmentation, personalised emails, and advanced automation.
SEO - it lacks advanced functionalities like XML sitemaps and in-depth meta tag controls.
Monetisation restrictions - Substack is designed for subscription-based content, but it doesn’t offer an ad network like Beehiiv.
Too hard to subscribe - Substack has 4 pages before you finally see the content, which is the reason for to lower retention rate.
I am using Substack only for content distribution.
Platform #2
I’d prefer Kit in the No. 2. Kit has been in this space for a long time. Earlier, it was just an email tool, but later, they reshaped it as a newsletter tool too.
Pros:
UX & UI - Kit has the best UI and UX in the industry, nothing can compete with it.
Advanced Tagging and Segmentation - ConvertKit allows you to perform detailed segmentation of subscribers based on behaviour, engagement, and other factors
Free plan - Kit allows you to have 1000 subscribers for free in the email plan, but when it comes to the newsletter, it’s 10,000 for free. Damn!
Monetisation - ConvertKit offers features including selling digital products, subscriptions, and setting up affiliate marketing within emails.
It also has a "tip jar" option, which allows your subscribers to support you.
Cons:
Pricing - Kit is costlier than any other newsletter platform.
Design limitations - Kit has pre-built templates, but sadly, you can’t customise it enough.
Overwhelming - If you’re new to this game, then it might be overwhelming for you.
I used it earlier for my daily email but I didn’t continue it.
Platform #1
I’d keep Beehiiv as the No. 1 because it was made for the newsletter purpose only. The founders of Beehiiv are the ones who built Morning Brew.
And later, they thought of building a newsletter ecosystem, and here we go.
Pros:
Ad network - You can make money by running ads, and for that, you don’t need to go outside. beehiiv has the feature built in.
Boost - If you wish to run ads and grow your subscribers, then you can fix the CPC, and it will help you place in front of the right audience.
Reward and share - Beehiiv has a really good feature, for other platforms it’s not inbuilt, but Beehiiv has it. Your subscribers can share your newsletter and get rewards, and you can automate the entire process.
Recommendation - You can recommend your friends who are using Beehiiv, and recently they brought a new update in this segment.
Cons:
UI - I don’t like the UI of Beehiiv, it’s not appealing to me, but that isn’t a big deal, haha.
Native commenting system - Beehiiv is more of a blog after bringing the website feature and all, but they don’t have a native commenting system, so it reduces the engagement.
SEO - It lacks features like redirects and nofollow links, which affects the SEO.
Support - IDK why, but most of the platforms lack support, and Beehiiv needs to upgrade the system, too.
Data - Beehiiv recently launched the feature where you can capture the name, but it’s still not there in the sign-up page. I’ve complained about it the most. As an email marketer, you know how frustrating it is not to use placeholder texts.
I don’t go beyond 3, because these are my top 3 choices, and I’d highly recommend you pick any of these, don’t go for Kajabi or Flodesk, please.
Join the Insideletter community
I’d love to invite you to join the Insideletter community, where I help you build a 1-person newsletter business.
You can join here. Only £19/m.
Thanks for checking today’s edition. I hope you’ll be sharing this in your network.
Anirban ‘helping you choose the right platform’ Das
