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Hi 👋🏻
I see this every day.
People copy and paste their social media posts into their newsletters. Then they wonder why their newsletter is not making any money.
Social media content and newsletter content are not interchangeable. They are built for two very different jobs.
And when you treat them the same way, your newsletter fails.
Why this approach fails
Insideletter exists to help you build a one-person standalone newsletter business, not a side channel that sits on top of something else.
Newsletters work because they create depth. They build trust. They invite attention in a 1:1 space.
When you copy and paste a social media post into a newsletter, you break that expectation.
Your reader did not subscribe to recycled opinions or public content they already scrolled past. They subscribed to something deep and what they can’t find on the socials.
Readers stop engaging long before they unsubscribe.
Full of AI
But because newsletters are personal spaces. They demand original thinking, lived experience, and honest reflection.
When you use generic, mass-produced content, readers can feel it instantly.
At that point, you are losing attention and you are damaging credibility.
And once credibility is gone, selling anything becomes almost impossible.
Many people do not know what a newsletter is supposed to do.
A social media post tries to grab attention. A newsletter is supposed to deepen it.
A post appeals to the masses. A newsletter speaks to people who are already in the list.
What to do instead
Your newsletter should say what social media cannot.
It should explain your thinking. Share context. Show how you see the world. Tell stories that do not fit into a post. Make the reader feel like they are part of a longer conversation.
That is how trust compounds.
That is how newsletters become businesses.
Insideletter is built on this belief.
If your newsletter feels stuck, this is usually where the problem starts.
Thanks for checking today’s edition. Hope you’ll see newsletters differently.
Anirban ‘helping you grow your newsletter’ Das
