Let people grow your newsletter

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Read time: 3 mins

Requirement: Understanding your audience

A lot of people work so hard and never get many subscribers. Yes, I was one of them.

I published content, sent DMs and a lot, but I rarely got subscribers.

So I had to stop doing all these and ask myself what’s wrong, and then I found I am doing it all myself.

I am a flywheel guy, and I wasn’t using the content flywheel.

Today, let’s talk about audience building without doing it all yourself. Is it sounding strange? Well, it should because if it were known to you, then you would regret not doing this earlier.

Now, let’s take a scenario of most of the newsletter creators, okay?

They write the newsletters and publish them. And then they complain that they didn’t get any new subscribers or make any cash out of it.

My friend, writing a newsletter is just 10% of the newsletter business.

In order to make money out of it, you’ve to work more on the distribution.

And I’ll tell you how I did it.

Earlier, when I started building a newsletter in 2023, I used to write emails and wait for new subscribers and revenue to come.

But I was a total novice. But I learnt it all with time.

So, what changed my game?

Every time I plan to write a newsletter, first I sync it with my social content.

Then I write the teaser and post a reminder of the newsletter

It helps me attract new eyeballs before and after each edition.

Recently, I hosted a free cohort, and in the cohort, I asked every participant to write a pledge post for their own, but I asked them to tag me and the Insideletter page. Which was for the growth of Insideletter.

By this, I got more eyeballs, more people were interested, and I reached out to more people without doing anything.

The content flywheel worked.

I don’t stop so easily. If something is not working, then I change my approach. I didn’t get many sign-ups with the efforts, so I started engaging more with the people in the newsletter industry.

And took an interview with people from Beehiiv, so the rest of the Beehiiv employees and their network got to know me.

Also, I DM a lot to people who might be interested in my stuff, so whenever someone feels Insideletter deserve a shoutout, they do it without asking.

Again, the content flywheel worked.

So, don’t do it all yourself. Build a good, highly valuable newsletter and let people be your advocate for free.

Just focus on community building and keep talking about your stuff.

Glad to help you!

Anirban ‘helping you write kickass subject lines’ Das.

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