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Insideletter helps you build a 1 person newsletter business. 3X weekly.
Today, we’re talking about Daniel Bustamante, Chief Operations Officer at Premium Ghostwriting Academy.
He runs Funnel Breakdown. An email marketing newsletter.
One of the finest guys in this email and newsletter space.
He has shown the exact way you should be taking in order to grow and monetise your newsletter.
In this edition, I’ll show you the complete breakdown of how he monetised his newsletter.
First, let’s understand what exactly he does.
He has created a content flywheel. The exact thing I’ve taught you.
But unlike me, he is 100% focused on LinkedIn.
He generally posts on LinkedIn to get subscribers, and once he gets them inside the funnel.
He does 2 things.
Either he tries to acquire them for his email service
Or, he tries to sell the digital products or the cohort.
So, if people like us join his email funnel, who’s not the ICP, he mostly tries to sell the cohorts or any info products.
Here’s how he does it:
First, he posts a lot of lead magnets on LinkedIn, and people give their email in exchange for that lead magnet.
Then he shares the same posts via email by mentioning that you might have missed it (I used to wonder why he would bring the LinkedIn posts in his email, but that’s the content flywheel he has been using)
See how he asks you to check on LinkedIn?
Why is he so successful?
He delivers a lot of free products. When I’m saying a lot, I really mean it.
He shares a lot of free guides. And there is one thing I always tell you, that do things that others don’t want to do. Because, the insider guides, the collection of subject lines are truly amazing.
No one else is doing it on LinkedIn, and that’s why Daniel is so successful.
He educates you 90% of the time and sells you 10% of the time. According to the rule of reciprocity, if you give too much to people, people will try to reciprocate your kindness.
The same happens with people, people find it a no-brainer to sign up for his offers. (An example of it is Organic Traffic Ninjas)
Here’s how much he has made in 2024: $80,000 (side hustle income)
And in 2025, he has made $72,827+ so far, there are still 45 days left. Maybe he will cross the $80K mark this time.
His main revenue stream:
Consulting: He consults and provides DFY email service, he gets people for it via his Funnel breakdown newsletter and LinkedIn or maybe referrals.
Info products: He sells webinars, digital products to help you make money with emails.
Affiliate: He promotes others’ stuff with his email list and gets a commission on that.
Paid subscription: Daniel makes huge chunks of money via his Substack paid newsletter.
Well, now you know the secrets of how Bustamante makes money with his newsletter.
Join the Insideletter community where I hand hold you to build your 1 person newsletter business.
My question is, will you be focusing on your newsletter now, or still wait?
The ball is in your court now.
Anirban ‘Helping you learn the secrets’ Das. 💠
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